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A message from Kevin Greene, Redwood Software CEO

I’m honored and proud to announce that Gartner has named Redwood Software a Leader positioned furthest in Completeness of Vision in the 2024 Magic Quadrant™ for Service Orchestration and Automation Platforms (SOAPs) report

We believe this recognition from Gartner, a trusted authority in technology research, highlights Redwood’s commitment and success in delivering industry-leading automation solutions. Our mission is to free people’s time to reimagine the future and unleash their human potential.
We see automation as transformative. Every IT and business process that can be automated should be automated. Lights-out automation will drive continuous growth, innovation and success. This recognition from Gartner fuels our team, giving us even greater momentum and enthusiasm as we empower enterprises worldwide.

Completeness of Vision: Why Redwood was named a SOAP Leader

Gartner positioned Redwood furthest in Completeness of Vision this year. According to Gartner Magic Quadrant™ research methodology

“Leaders execute well against their current vision and are well-positioned for tomorrow.”

Gartner evaluates Completeness of Vision based on eight criteria: 

  • Market Understanding
  • Marketing Strategy
  • Sales Strategy
  • Offering (Product) Strategy
  • Business Model
  • Vertical/Industry Strategy
  • Innovation
  • Geographic Strategy
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Redwood believes we continue to advance in delivering SOAP capabilities across our workload automation solutions because of our customer-driven roadmap. Informed by regular customer advisory boards and user groups, Redwood leverages best-of-breed features across our suite of automation fabric solutions to amplify customer value.

2024 Gartner SOAP findings

In the 2024 Magic Quadrant™ for SOAP report, you’ll get to see why Redwood was named a Leader and how criteria is weighted, plus explore data and insights about the ever-expanding SOAP market:

“By 2027, 90% of organizations currently delivering workload automation will be using service orchestration and automation platforms (SOAPs) to orchestrate workloads and data pipelines in hybrid environments across IT and business domains.”

Get your copy of the full report here, and demo our suite of solutions to envision what your business could achieve with Redwood behind you.


Gartner, Inc. Magic Quadrant for Service Orchestration and Automation Platforms. Hassan Ennaciri, Chris Saunderson, etl. 11 Sept 2024.

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About The Author

Kevin Greene's Avatar

Kevin Greene

Kevin Greene brings more than 25 years of enterprise software leadership experience as an operator, board member, investor, and investment banker working with breakthrough technology companies. Prior to joining Redwood, Kevin was the CEO of Logi Analytics, a private equity-backed enterprise software company and leader in embedded analytics, which successfully exited to insightsoftware in April of 2021. Kevin has also served as a Partner at Valhalla Partners, a $440 million venture capital firm in Virginia. He was also a principal at Flagship Ventures, an early-stage venture capital firm in Massachusetts. Prior to Kevin’s venture career, he held both director-level and product marketing roles at IBM. Kevin started his career at Goldman Sachs in its New York and Hong Kong offices.

Kevin has an MBA from the Harvard Business School. He earned a Bachelor of Science in Finance and Marketing from the University of Virginia’s McIntire School of Commerce where he also captained the Virginia varsity swimming team.

1 GARTNER is a trademark of Gartner, Inc. and/or its affiliates. 2 Magic Quadrant is a trademark of Gartner, Inc. and/or its affiliates.